![]() The deep black of the background contrasts heavily with the matchables, which are themselves consigned to three bold colours. High contrast and strong colours: This is very straightforward, but you only have a few seconds to immediately grab your player. Royal Match is one of the most prolific Match-3 games in recent years, so let's take a look at the ways the game chooses to speak to its audience. It was during a game of Angry Birds Friends – which is currently in the middle of a special event in which players can contribute to the planting of 150,000 trees by Ecosia, as part of Playing for the Planet's Green Game Jam – that I saw this rewarded ad for Dream Games' Royal Match. Claire Rozain, UA team lead at Rovio, casts her expert lens on the latest user acquisition strategies in her new weekly column, UA Eye. ![]() This means thinking creatively, strategically, and sometimes even misleadingly. With IAPs driving less than 50 per cent of revenue, and privacy changes from Apple and Google disrupting the ad monetisation landscape, bringing more players onboard is only becoming more vital. does not need to express how vital user acquisition is to the mobile games industry.
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